Manage the logistics of a fast food franchise like Dunkin' Donuts requires precision and flexibility. QFM Group, a Dunkin' Donuts licensee in the United Kingdom, was facing major challenges in managing its 27 stores located in the Midlands and Central London. Dependence on an internal fleet of refrigerated vehicles limited their ability to adapt to growth and same-day delivery needs.
Challenges faced by Dunkin' Donuts
Before working with Shippr, Dunkin' Donuts faced several logistical challenges:
- Inefficiencies in production : Production managers managed drivers and deliveries instead of focusing on their core missions, slowing down operations.
- Limits of refrigerated transport : Managing deliveries internally, with expensive refrigerated vehicles, complicated expansion to new regions.
- Rigid processes : Fixed routes did not make it possible to manage urgent requests such as overnight delivery or same-day delivery.
Why were these challenges critical
- Production managers were wasting valuable time on logistical tasks instead of focusing on production.
- The inability to respond quickly to urgent needs or to adjust deliveries was blocking the expansion of operations.
- The high costs associated with internal refrigerated transport reduced profitability and complicated expansion efforts.
The solution provided by Shippr
To solve these challenges, Shippr deployed a tailor-made logistics solution:
- A third party logistics network : Shippr connected Dunkin' Donuts to professional couriers, removing the need to manage an internal fleet.
- Flexible refrigerated transport : Modern refrigerated vehicles have guaranteed product quality while reducing storage and transport costs.
- Same day delivery and Overnight delivery : Thanks to its agile platform, Shippr made it possible to adjust itineraries in real time and to manage urgent requests.
Achieved results
The solutions implemented allowed Dunkin' Donuts to obtain significant results:
- Increased efficiency : Production teams have refocused on their core business, improving their productivity.
- Cost reduction : The sale of the internal fleet and the optimization of deliveries have made it possible to reduce logistics costs.
- Extending the shelf life : Fresh donuts could be delivered quickly, extending their shelf life from 24 to 36 hours.
- Increased sales capacity : Promotions and large volumes could be managed effectively thanks to adapted deliveries (delivery of large packages).
- Increased customer satisfaction : Stores were supplied with fresh produce in a timely manner, increasing customer loyalty.
Customer testimonial
“The flexibility and scalability of Shippr solutions have transformed our complex logistics challenges into simple and effective solutions. With their dedicated team, we found much more than a service provider, but a real partner.” - Arjun Patel, Principal Licensee, Dunkin' UK
Conclusion
Thanks to Shippr, Dunkin' Donuts overcame its logistical challenges, improved its competitiveness, and unleashed its growth potential. With solutions such as refrigerated transport, overnight delivery, and a flexible third-party logistics network, the company is now able to deliver fresh, high-quality products while meeting customer expectations. Dunkin' Donuts is now ready to continue to expand while ensuring an exceptional customer experience.
